Have you ever actually sat down and looked at what comes up when you do a Google search on your company name?

 You’d be surprised how many companies I talk to on a daily basis that stress over how high their SERPs are for a particular keyword, but had no idea that when I do a Google search to research their company, they have a bunch of bad reviews come up on local directory sites.

 What do you think is hurting their online publicity more, being on page 2 of a Google search or having 20 irate customers posting negative reviews about their company?

 Do a Google search at least once a month and see what comes up, you may be surprised.

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