Blogging: walking the line between sharing information and giving away trade secrets
By murph | July 14, 2008
I’ve had a couple of conversations in the past few weeks about blogging and what to share on a blog. Yes, it’s true that you want to overload search engines with USEFUL information, but not to the point where you’re posting your business plan and trade secrets online.
An example: If I were to start a cell phone repair business, you would think that posting a video on how to fix the speakerphone in an iPhone or replacing a cracked Blackberry screen would be great for SEO, but it may be bad for business. How many people are going to find this video and try to do it themselves (and, most of them will fail miserably, trust me)?
The point is, it’s okay to share information, but be careful what you blog about. Some may think that me sharing the 28 social bookmarking sites that use dofollow links would be like giving away a very valuable piece of information in regards to my business. But, trust me, if I started doing SEO based solely on building links by flooding social bookmarking sites with links, I wouldn’t be around for very long. And this is something that is out there on probably 10,000 SEO sites already anyways. It’s knowing what to do with the information that is important.
Share information on your blog that is informative and useful, something about your business or trade that the general public doesn’t already know (here’s an example, I did these three blog entries, which shared information, allowed the site to still maintain a level of transparency, and still allows possible clients to still want to maintain this site’s services).
People love when you share personal information as well. Pictures of family getaways, pictures of your office and/or staff, pets whatever you can share to make people relate to you and your blog.
Don’t always just think of your blog as a source of fresh content that search engine spiders can crawl or a source for linkbait articles and news stories. Think of it as a grassroots marketing campaign, where you’re asking every single potential viewer to share in your experiences as well as share information.
Topics: SEO Tips |
